3 Coaches


COACH ROBBYAbout_Coaches_CoachRobby2

Robby Dinero, Founder, Coach, and Personal Trainer

Coach Robby has trained athletes of all ages for nearly 20 years. Alpine trekking, nordic skiing, rock climbing, amateur boxing, Olympic weightlifting, rugby, full marathons, sprint triathlons, fitness competitions; he has an incredibly wide breadth of experience in sports, training, and coaching. An infantry officer in the United States Marine Corps for nearly 14 years, Coach Robby has trained our nations finest to win on the battlefield and win in life. He knows how to motivate and get the most from those he leads and trains. A veteran of 3 combat tours, being HARD TO KILL isn’t a catchy slogan – it’s his way of life. Let him help you become HARD TO KILL and win on your battlefield.

He has the following degrees and certifications:
BA Political Science, Buffalo State College
BS Criminal Justice, Buffalo State College
Founder of Athletes Unleashed, Inc.
USA Weightlifting Coach
USA Boxing Coach
NCCPT Certified Personal Trainer
CrossFit Level 1
CrossFit Gymnastics
CrossFit Endurance



Kelly Hunter, Director of Specialized Programs, Coach, Personal Trainer

As a former public school teacher, Coach Kelly brings together her love of educating others with her passion for fitness in her coaching role at Athletes Unleashed. Kelly has taught numerous grade levels including kindergarten, sixth grade, and developing and teaching the Career and Technical Eduction Personal Training program for the Buffalo Public schools.
With a strong background as a teacher and a mother, Coach Kelly ignites the little warrior in our 5-13 yr old Fire Breathers, supports our 55+ UNLEASHED Gold members in reclaiming their wellness, and brings great energy to the UNLEASHED WODs.

She the following degrees and certifications:
BS Education SUNY Fredonia
MS Ed St Bonaventure University
CF L-1


Ashley Scheidel, Coach

Coach Ashley has been involved in sports since high school. A WNY All Star field hockey player, she served as team captain and received an ECIC honorable mention. Her athletic pursuits took her outdoors where she became an avid hiker, skier, and primitive camper. She has real passion for training and loves nothing more than seeing athletes push themselves and achieving things they didn’t think they could. And she is strong as hell!

She has the following certifications:
CrossFit L1

COACH RYANRyanRyan Story, Coach

Coach Ryan has been involved in coaching at Athletes Unleashed since 2013. He grew up competing in track and field and cross-country. Fitness has been a major part of his life for over 20 years, including multiple half marathons.

Ryan spent several years volunteering with youth programs in Rochester, NY as well as a year teaching in a charter school. He is very passionate about educating and helping people of all ages with fitness and nutrition goals.

He has the following degrees:
Bachelor’s of Science in Business Administration, SUNY Brockport
MBA, University at Buffalo
CrossFit L1



Scott Cody, Coach

Coach Scott has been an athlete and competitor for most of his life, participating in hockey and wrestling in high school and then rugby in college. After being graduated from college he remained active doing by mountain biking, hiking and rock and ice climbing but missed training and competing in the team environment. Coach Scott came to Athletes Unleashed, Inc. as a way to supplement his training for climbing and hiking and quickly realized that this was what he had been missing. CrossFit combined perfectly the physical and mental training he was looking for with the camaraderie and team atmosphere he enjoyed while training and competing in high school and college.

Scott has coached wrestling and track at the high school level and loves motivating people and helping them reach their full potential.

He has the follow degrees and certifications:
CrossFit L1


Beth Pryor, Coach

A Western New York native, Beth has always been involved in athletics. Before CrossFit and weightlifting she participated in soccer and basketball. After being graduated from Buffalo State with a BA in history, she started focusing more on group fitness classes. In 2013, she decided to train for the Tough Mudder which led her to CrossFit and Olympic weightlifting, and ultimately Athletes Unleashed, Inc.  As a Coach, she loves to help others overcome their physical limitations and inspire athletes to stay in the fight for their health and fitness.

She has the following degrees and certifications:
BA Degree in History
CrossFit Level 1 Coach
CrossFit Mobility Certified
USA Weightlifting Sport Performance Coach Certification
Les Mills Body Pump group fitness instructor
Les Mills Body Step group fitness instructor
TRX Certified
Spinning Certified